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CALL OF DUTY, OVERWATCH TOP TWITTER CANADA'S LIST OF MOST POPULAR ESPORTS

CALL OF DUTY, OVERWATCH TOP TWITTER CANADA'S LIST OF MOST POPULAR ESPORTS

February 11, 2021 (Toronto, CAN) – According to recently released Twitter data, Call of Duty and Overwatch are the top two esports titles in Canada, two pro-leagues where Toronto-based franchises, Toronto Ultra and Toronto Defiant, respectively compete. The League of Legends European Championship, another league with an OverActive Media franchise, the MAD Lions, took the fourth spot.

The data from the social media giant is proving that the mainstreaming of esports continues as more than two billion Tweets about gaming were sent in 2020. This marks an all-time record and is a 75% increase over 2019 levels. 

These were the most popular esports leagues amongst Canadians in 2020, based on Tweet volumes:

  1. Call of Duty League (@CODLeague)
  2. Overwatch League (@OverwatchLeague)
  3. League of Legends Championship Series
  4. League of Legends European Championship (@LEC)
  5. NBA 2K League

Also, Canada's only Call of Duty League franchise, the Toronto Ultra made massive strides in their inaugural season, landing in the Top 5 most mentioned esports franchises in the Canadian Twitterverse.

  1. FaZe Clan
  2. Team SoloMid
  3. 100 Thieves
  4. Toronto Ultra (@TorontoUltra)
  5. G2 Esports

In the release, Twitter Canada's Head of Sports, Conor Clarence said, "No esports league drove more Canadian conversation on Twitter in 2020 than the @CODLeague. Not only did the league drive tens of thousands of Canadian Tweets each day in 2020, the Canadian conversation also saw a 32% increase over 2019 levels."

"These are fantastic metrics for our entire organization and lends further credence to our business thesis that pro esports franchises are the way forward in our industry. We look forward to our Call of Duty League season beginning this weekend, where we are looking to bring more success home to our Canadian fans," added Chris Overholt, CEO and President of OverActive Media.

The new @CODLeague season starts the weekend of February 11-14, 2021 with the Toronto Ultra (@TorontoUltra) representing Canada in the 12-team league.


Paulo Senra
Paulo Senra Head of Communications and Public Relations, OverActive Media

 

About OverActive Media

OverActive Media (TSXV:OAM) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany. OverActive’s mandate is to build an integrated global company delivering sports, media and entertainment products for today’s generation of fans with a focus on esports, videogames, content creation and distribution, culture, and live and online events. OverActive owns team franchises in (i) the Overwatch League, operating as the Toronto Defiant, (ii) the Call of Duty League, operating as the Toronto Ultra, (iii) the League of Legends European Championship (“LEC”), operating as the MAD Lions, (iv) the Superliga, operating as the MAD Lions Madrid, and (v) Flashpoint, operating as MAD Lions Counter Strike:Global Offensive (a franchised league operated by B Site Inc., a company in which OverActive holds a minority interest), as well as other non-affiliated CS:GO tournaments and leagues. OverActive also operates both live and online events, operating as OAM Live and maintains an active social media presence with its fans and community members, operates fan clubs, and other fan related activities that increase the reach of its brands.