CALL OF DUTY, OVERWATCH TOP TWITTER CANADA'S LIST OF MOST POPULAR ESPORTS

February 11, 2021 (Toronto, CAN) – According to recently released Twitter data, Call of Duty and Overwatch are the top two esports titles in Canada, two pro-leagues where Toronto-based franchises, Toronto Ultra and Toronto Defiant, respectively compete. The League of Legends European Championship, another league with an OverActive Media franchise, the MAD Lions, took the fourth spot.

The data from the social media giant is proving that the mainstreaming of esports continues as more than two billion Tweets about gaming were sent in 2020. This marks an all-time record and is a 75% increase over 2019 levels. 

These were the most popular esports leagues amongst Canadians in 2020, based on Tweet volumes:

Also, Canada's only Call of Duty League franchise, the Toronto Ultra made massive strides in their inaugural season, landing in the Top 5 most mentioned esports franchises in the Canadian Twitterverse.

In the release, Twitter Canada's Head of Sports, Conor Clarence said, "No esports league drove more Canadian conversation on Twitter in 2020 than the @CODLeague. Not only did the league drive tens of thousands of Canadian Tweets each day in 2020, the Canadian conversation also saw a 32% increase over 2019 levels."

"These are fantastic metrics for our entire organization and lends further credence to our business thesis that pro esports franchises are the way forward in our industry. We look forward to our Call of Duty League season beginning this weekend, where we are looking to bring more success home to our Canadian fans," added Chris Overholt, CEO and President of OverActive Media.

The new @CODLeague season starts the weekend of February 11-14, 2021 with the Toronto Ultra (@TorontoUltra) representing Canada in the 12-team league.

Paulo Senra

Head of Communications and Public Relations, OverActive Media

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