JUNE 25, 2020 (TORONTO, CANADA) — European esports brand, MAD Lions (owned by Canadian global esports organization, OverActive Media), announced today a partnership with one of Asia’s fastest growing esports betting companies, DYVIP. The new partnership, represents the first foray into Europe for the Chinese-owned betting group. Under the deal, DYVIP will sponsor MAD Lions’ CounterStrike Global Offensive (CS:GO) franchise and the brand will be showcased on the shoulder of the team's jerseys.
"The international appeal of our MAD Lions brand is taking another important step forward today with this new partnership," added Chris Overholt, President and CEO, OverActive Media. "We are excited and we welcome our new partners at DYVIP, into the esports industry, as they take us into the Chinese market."
"Esports has grown into a billion-dollar industry with a huge fan base and interest from all corners of the world, particularly in China. MAD Lions is the upcoming force of the CS:GO world, and we are very excited to be partnering with CS:GO Flashpoint I champions," added Ken Zhang, Chief Marketing Officer of DYVIP. "Our ambition with this partnership is to help MAD Lions become even more competitive and raise interest in the exciting world of esports in China and well beyond our borders."
DYVIP is a leading provider of credible, responsible, first-class entertainment across esports betting, casino, sports and poker — fully committed to provide innovative and interactive gaming experiences to patrons in a safe and secure environment.