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MAD LIONS REVEAL NEW JERSEY FOR 2022 SEASON

MADRID ARTISTS DELARUE AND DUKULY STAR IN PROMOTIONAL LAUNCH VIDEO

January 7, 2022 (TORONTO, CANADA // MADRID, SPAIN) - MAD Lions, an OverActive Media (TSXV:OAM) (OTCQB:OAMCF) brand and one of the top esports organizations in Europe with professional teams in League of Legends and Counter-Strike: Global Offensive, today revealed their new jersey for the 2022 season. Players in the Superliga in Spain will debut the jersey on Monday, January 10 in their first match of the season versus Fnatic TQ, followed by the League of Legends European Championship (LEC) team on January 14.

MAD Lions 2022 Jersey
MAD Lions 2022 Jersey

MAD Lions is back with an intentional design inspired by Greece and Rome’s Classical Periods when marble statues rose to prominence. With a marble look, the jersey is intended to encourage players and fans alike to become the heroes of their own legend. To help promote the new jersey, MAD Lions created a video in collaboration with Madrid artists Delarue and Dukuly that features well-known Spanish sculptor, Juan Asensio. The video offers a fresh take on the classic story of Perseus and Medusa, while slowly uncovering the new jersey design. ​

“The 2022 season jersey is a tribute to the history we made last year, earning a spot in the 2021 League of Legends World Championship Quarterfinals and back-to-back League of Legends European Championship (LEC) wins. We want it to instill a sense of pride and meaning for players and fans,” said Álvaro Luzón, Senior Manager, Marketing (EU), OverActive Media. “Like the sculptures of great heroes and classical figures that carry with them stories about great deeds and people, we want those who wear the jersey to create their own legend.”

New this season, partner GLS will have branding placement on the MAD Lions Superliga jersey, joining previous partner Imagin, while the LEC jersey continues with the same logos from partners Kappa, EPOS, Team Razer and SEAT. The promotional video is live on MAD Lions’ YouTube and Twitter accounts and the new jersey is available for purchase on shop.madlions.com.

“As we head into the 2022 season, we maintain our commitment to Madrid, our roots, and MAD Lions’ urban lifestyle brand. We aim to deliver another year to remember,” added Luzón.


Leah Gaucher

Director, PR & Communications, OverActive Media

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

 

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About OverActive Media

OverActive Media (TSXV: OAM) (OTCQB: OAMCF) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany. OverActive’s mandate is to build an integrated global company delivering sports, media and entertainment products for today’s generation of fans with a focus on esports, videogames, content creation and distribution, culture, and live and online events. OverActive owns team franchises in (i) the Overwatch League, operating as the Toronto Defiant, (ii) the Call of Duty League, operating as the Toronto Ultra, (iii) the League of Legends European Championship (“LEC”), operating as the MAD Lions, (iv) the Superliga, operating as the MAD Lions Madrid, and (v) VALORANT Regional League France: Revolution, operating as the MAD Lions. OverActive also operates both live and online events, operating as OAM Live and maintains an active social media presence with its fans and community members, operates fan clubs, and other fan-related activities that increase the reach of its brands.




www.overactivemedia.com