CauseForce and OAM Live to collaborate on innovative digital fundraising solutions

SEPTEMBER 21, 2020 (Toronto, Canada) —OverActive Media and CauseForce, the leading industry peer-to-peer (P2P) fundraising agency in North America, have signed a partnership to help brands more efficiently raise fundraising dollars. The partnership will focus within the gaming and esports audiences and in the broader charitable/not-for-profit sector.

While so much of the live events and fundraising worlds have changed due to COVID-19, OverActive's OAM Live division will assist CauseForce in the fulfilment, organization and operation of digital/online/virtual events for the purpose of raising organizational profile and funds to support charitable causes.

CauseForce brings more than 18 years of experience in delivering innovative P2P Fundraising Solutions to the partnership. They have produced more than 165 diverse and customized fundraising programs that have made an impact globally. CauseForce has helped organizations raise more than $1 billion to date.

"We are really proud of this new initiative, a collaboration we think can be a beacon of hope for the fundraising sector during these challenging times," said Chris Overholt, President and CEO at OverActive Media. "Our in-house, full service, digital technology capabilities are exactly what organizations are looking for as we all pivot to more online experiences together."  

"There is no doubt that the behaviours of non-profit supporters have changed due to the global pandemic and this partnership directly addresses that shift," added Bev Deeth, COO at CauseForce. "We’re combining CauseForce’s expertise, passion and results-driven strategies with the tremendous technical capabilities of OAM Live to reach online audiences globally. Together we will provide truly innovative digital solutions to non-profits that will deliver engaged donors and impactful fundraising results." 

The partnership kicked off on August 29, 2020 during the first ever virtual Enbridge® Ride to Conquer Cancer®, one of the signature events that CauseForce produces. The virtual event engaged over 6,000 participants and raised over $7 million dollars for Princess Margaret Cancer Foundation. The Ride to Conquer Cancer® is Canada’s largest peer to peer fundraising event.

Paulo Senra
Paulo Senra Head of Communications and Public Relations, OverActive Media



About OverActive Media

OAM is a global esports and entertainment organization that combines franchised team ownership with audience engagement to connect with fans, franchise partners and corporate sponsors around the world. In North America, OAM owns the Toronto Defiant of the Overwatch League ("OWL") and the Toronto Ultra of the Call of Duty League ("CDL"). In Europe, OAM operates the Spain-based MAD Lions organization with teams in League of Legends European Championship ("LEC") and in Counter-Strike Global Offensive ("CSGO"). OAM is a founding equity partner of B Site Inc. and a franchise holder in the Flashpoint CSGO league. OAM also owns a live events division, OAM LIVE. 

OAM is headquartered in Toronto, Canada.