OVERACTIVE MEDIA SIGNS ITS FIRST ALL-FEMALE ESPORTS TEAM
MAD Lions Laurë to Compete in VALORANT Game Changers
March 30, 2023
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March 30, 2023 (TORONTO, ONTARIO) – OverActive Media (TSXV: OAM) (OTCQB: OAMCF) (“OverActive” or the “Company”), a global sports, media and entertainment company for today’s generation of fans, announced its entry into VALORANT Game Changers. OverActive signed a fully female Spanish roster that will compete as MAD Lions Laurë. MAD Lions Laurë joins other prominent organizations in the scene, including Team Liquid, Natus Vincere, FaZe Clan and G2 Esports.
The MAD Lions Laurë roster consists of Monica “moniovess” Oves Silva, Laia “MissLaia” Miralles Brull, Alessia “Alessia” Crisafo Norte, Lucia “Nahashi” Mata Vergara, Nicole “Nidxvilco” Dobrovolskyy Shved and Coach Adrián “Jedry” García Sáiz.
Initially launched in 2020 by Riot Games (creators of League of Legends), VALORANT Game Changers is the most-watched women’s tournament in esports1. OverActive is investing in the MAD Lions brand by signing a Spanish roster in one of the top esports titles. The new team creates opportunities in esports for women in Spain while providing the community with additional engagement touchpoints.
“We continue to focus on audience growth and are aware of the female gaming community and the appetite for relevant content,” said Alyson Walker, Chief Commercial Officer, OverActive Media. “VALORANT Game Changers is the perfect addition to our existing esports teams, and we’re excited to support the competitiveness of the League while driving more inclusivity in esports.”
“Supporting the path to pro has always been a priority for OverActive. We’ve demonstrated this through our involvement in Contenders in the Overwatch League, Call of Duty Challengers in the Call of Duty League and the NA VALORANT Challengers League. At OverActive, we build great teams, and that means developing young talent across our pro teams,” said Adam Adamou, Interim CEO & Chief Strategy Officer, OverActive Media. “VALORANT is today’s fastest-growing esport1, and we’re proud to support the ecosystem and give players of all genders an ideal pathway to pro play.”
OverActive’s investment in VALORANT Game Changers is part of its ongoing focus on women in gaming and esports. Earlier this month, the Company announced its partnership with The Collective, a division of global Sports, Music and Culture agency Wasserman. The Collective is dedicated to advancing the power of women in sports, entertainment, and culture. Together, both groups are committed to understanding, addressing, and driving solutions for creating gender equity in esports.
MAD Lions Laurë’s first public appearance will be during the VCT Game Changers 2023 open qualifier, a Riot Games-hosted tournament for women and non-binary players from April 5 to 9, 2023. Follow MAD Lions on Twitter at MADLions_EN for the latest news and updates.
1 VCT Game Changers EMEA 2023 format and dates leaked — Fragster.com
Cautionary Note Regarding Forward-Looking Information
This press release contains statements which constitute “forward-looking statements” and “forward-looking information” within the meaning of applicable securities laws (collectively, “forward-looking statements”), including statements regarding the plans, intentions, beliefs and current expectations of OverActive with respect to future business activities and operating performance. Forward-looking statements are often identified by the words “may”, “would”, “could”, “should”, “will”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “expect” or similar expressions and includes information regarding: (a) OverActive’s anticipated VALORANT team; and (b) expectations for other economic, business, and/or competitive factors.
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