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SCUF GAMING, TORONTO ULTRA RENEW MULTI-FACETED PARTNERSHIP

SCUF GAMING, TORONTO ULTRA RENEW MULTI-FACETED PARTNERSHIP

March 16, 2021 (TORONTO, CANADA) – Canada's only professional Call of Duty (COD) League franchise, Toronto Ultra, owned by OverActive Media, announced today a partnership renewal with SCUF that will see the brand become the exclusive Official Controller of Toronto Ultra. 

The partnership will see multiple touch points with the Toronto Ultra fanbase and overall COD community, including a new custom content series called "SCUF Challenge Series with Toronto Ultra"; a SCUF Prestige Crate Giveaway during this week's Toronto Ultra Home Series; social media game-day integration under the newly created ‘Play of the Game presented by SCUF’ brand; product integration in the OverActive Media headquarters; and product support for players.

"In order to compete at the highest levels, there is no doubt that you need the best equipment. SCUF is the leading choice for gamers, and I'm so happy that they are partnering with our team again this season," said Cammy, Toronto Ultra player.
“Our players spend a significant amount of time practicing and competing as they remain focused on winning,” said Tyler Keenan, VP, Global Partnerships. "SCUF understands this commitment which is why we are thrilled to expand our unique partnership together.”

SCUF is integral to esports and their longstanding premier partnerships with various esports teams and leagues globally proves that the gaming community is in SCUF’s core DNA. SCUF has reinvented gaming, bringing unmatched innovation and performance to the esports industry and beyond. The gamer is at the heart of every decision.

"We’re honoured to renew our partnership with Toronto Ultra and the rest of the Call Of Duty League. Since founding SCUF almost a decade ago, we have been investing in supporting the development of Pro Players, Teams and Leagues with equipment and resources that enable them to compete at the highest level," added Duncan Ironmonger, Founder and CEO of SCUF. "Our DNA is centered around complementing the growth and development of esports with a performance controller for use on PC or Console, and continuing our affiliation with Toronto Ultra is a great feeling for us here at SCUF."

Last season, when Toronto Ultra and SCUF established their initial partnership, the two brands hosted a Call of Duty: Black Ops Cold War tournament with more than 100 amateur teams from across North America; launched Toronto Ultra branded controllers; and saw multiple brand integrations throughout Toronto Ultra broadcasts.

As a Toronto Ultra partner, the focus has and will continue to be on how integral playing with SCUF products are to any level of victory. Playing – and winning – involves grit, grind, and hustle. SCUF is there through it all.

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Toronto Ultra currently sit in ninth place (30 points) in the 12-team COD League standings, topped by Atlanta FaZe (125 points) at the moment. The Toronto Ultra Home Series, presented by Bell will take place this weekend (March 18-21), where Toronto will take on Los Angeles Thieves on Friday and Atlanta FaZe on Sunday.


Paulo Senra
Paulo Senra Head of Communications and Public Relations, OverActive Media

 

 

About OverActive Media

OverActive Media (TSXV:OAM) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany. OverActive’s mandate is to build an integrated global company delivering sports, media and entertainment products for today’s generation of fans with a focus on esports, videogames, content creation and distribution, culture, and live and online events. OverActive owns team franchises in (i) the Overwatch League, operating as the Toronto Defiant, (ii) the Call of Duty League, operating as the Toronto Ultra, (iii) the League of Legends European Championship (“LEC”), operating as the MAD Lions, (iv) the Superliga, operating as the MAD Lions Madrid, and (v) Flashpoint, operating as MAD Lions Counter Strike:Global Offensive (a franchised league operated by B Site Inc., a company in which OverActive holds a minority interest), as well as other non-affiliated CS:GO tournaments and leagues. OverActive also operates both live and online events, operating as OAM Live and maintains an active social media presence with its fans and community members, operates fan clubs, and other fan related activities that increase the reach of its brands.