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Avid Gamer Mitch Marner looks to play key role in team brand-building and esports promotion

JULY 30, 2020 (Toronto, Canada) — OverActive Media, the parent company of the Overwatch League's Toronto Defiant and Call of Duty League's Toronto Ultra, announced today that Mitch Marner has joined its ownership group. The new investor relationship, effective immediately, will see Marner become the latest ambassador and an important part of OverActive's brand building efforts.

"With roots in the city of Toronto, our entire organization is thrilled to welcome a hometown hero and hockey superstar like Mitch Marner to our investor family," said Chris Overholt, CEO and President of OverActive Media. "Mitch's authenticity within the Call of Duty scene and his interest in growing the esports industry will be such great additions to our fanbase and to each of our franchises.

“Over the past few months, I’ve live-streamed with several Toronto Ultra players and built some great friendships with the team at OverActive," said Mitch Marner. "As a gamer, my investment is an opportunity to join one of the best global esports organizations and to help bridge the gap between hockey fans and esports. I’m looking forward to working with the players and the front office to introduce the Toronto Ultra and Toronto Defiant to a young audience of traditional sport fans."

OverActive Media is a leading global esports brand — owners of the Madrid-based MAD Lions franchises in the League of Legends European Championship and CS:GO, and two Toronto-based pro esports teams that compete in the Overwatch and Call of Duty leagues.

OverActive Media is owned by a group of shareholders led by the Kimel Family, a group led by Sheldon Pollack and Bell. 

Paulo Senra
Paulo Senra Head of Communications and Public Relations, OverActive Media



About OverActive Media

OverActive Media (TSXV:OAM) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany. OverActive’s mandate is to build an integrated global company delivering sports, media and entertainment products for today’s generation of fans with a focus on esports, videogames, content creation and distribution, culture, and live and online events. OverActive owns team franchises in (i) the Overwatch League, operating as the Toronto Defiant, (ii) the Call of Duty League, operating as the Toronto Ultra, (iii) the League of Legends European Championship (“LEC”), operating as the MAD Lions, (iv) the Superliga, operating as the MAD Lions Madrid, and (v) Flashpoint, operating as MAD Lions Counter Strike:Global Offensive (a franchised league operated by B Site Inc., a company in which OverActive holds a minority interest), as well as other non-affiliated CS:GO tournaments and leagues. OverActive also operates both live and online events, operating as OAM Live and maintains an active social media presence with its fans and community members, operates fan clubs, and other fan related activities that increase the reach of its brands.