TD LEVELS UP SPONSORSHIP OF OVERACTIVE MEDIA FRANCHISES
TD becomes an Official Sponsor of Toronto Ultra and OverActive Media in Canada
July 7, 2021
July 7, 2021 (TORONTO, ONTARIO) – OverActive Media (OverActive), a leading global esports organization, today announced that the Toronto-Dominion Bank (TD) has added Toronto Ultra to its sponsorship roster. The new sponsorship will see TD become the official bank of both the Toronto Defiant and Toronto Ultra franchises, as well as taking on the naming rights of OverActive's TD Player Lounge in the new 15,000 square-foot facility in Liberty Village in Toronto.
The expanded sponsorship agreement will see TD integrated into Toronto Ultra matches on the global Call of Duty YouTube broadcast, the creation of custom content, social media integrations and Toronto Ultra jersey patch placement.
"This is another big day for our organization,” said Tyler Keenan, VP of Global Partnerships at OverActive. “The core of our business thesis is that pro-esports franchises are the way forward in our industry. We are building a world leading sports, media and entertainment company for the new generation of sports fans and a partnership with a premium brand like TD further validates our vision of working alongside industry leaders to revolutionize the esports experience for fans globally.”
"TD is proud to be entering into an expanded sponsorship with OverActive Media and is excited to be the official bank of Toronto Ultra," said Michael Armstrong, Vice President, Brand & Corporate Sponsorships at TD. "From the TD Player Lounge to online broadcast integration, we look forward to driving new and authentic engagements with Toronto Ultra and Toronto Defiant's incredible fan base of gamers."
Together, OverActive's franchises will see one of Canada's largest banks expand its esports presence into the Call of Duty League, its fan community, and support for the next generation of gamers. Call of Duty is the most popular esports league in Canada and Call of Duty: Warzone has reached 100 million players globally, with Call of Duty premium game sales eclipsed 400 million in 2021.
"TD is a purpose-driven brand in Canada and they want to be an authentic part of our community, including players and gaming fans. From a player perspective, this is really cool to see and validates the work we put in everyday to compete against the best in the world," added Benjamin Bance, Toronto Ultra player.
In its second year of the Toronto Defiant partnership, TD will remain its official bank and will once again be bringing back TD Fan Appreciation Weekend (August 12 – 15). Additionally, TD is working with Toronto Defiant and the Vancouver Titans this fall on a new event called Canadian Overwatch Fest. This will be a first-of-its-kind event and promises to be a virtual jammed-packed fan-centric weekend, highlighting the importance and diversity of the Overwatch community and celebrating Overwatch in Canada.
TD joins a growing list of industry-leading brands that includes Bell, Canon, Red Bull, Universal Music Canada, SkipTheDishes, EPOS and Jack Link’s that are working alongside OverActive to drive the optimal fan experience.
Toronto Ultra is currently sitting third in the 12-team CDL regular season standings with 315 points, trailing Atlanta FaZe (465 points), and Dallas Empire (320 points). Toronto Ultra won the Stage 2 Major, and had strong showings in the other three Majors, including close losses in the Lower Finals of Stages 3 and 4. In Overwatch League play, Toronto Defiant currently sit sixth, in the 12-team team West Division with six points. While the team failed to qualify for the May Melee and the June Joust, they have showed good progress as the season progresses. The Overwatch League Summer Showdown will take place July 15-17, 2021.
