PHOTO RELEASE: OverActive Media Brings Together Esports Industry Leaders

PHOTO RELEASE: OverActive Media Brings Together Esports Industry Leaders

200 marketers, leading brands and media personnel gathered at an 'Esports 101' event in Toronto last night

MAY 17, 2019 (TORONTO, CANADA) — Hosted by OverActive Media (OAM), the only global esports organization to own teams in the three biggest franchised leagues, a large gathering came together at the first OAM UpFront, "ESPORTS: The Modern Cultural Revolution." The event brought together some of the biggest brands and marketing agencies to talk esports in downtown Toronto.

ESPORTS: The Modern Cultural Revolution at Second Floor Events in Toronto [photo credit: Adam Deunk]
ESPORTS: The Modern Cultural Revolution at Second Floor Events in Toronto [photo credit: Adam Deunk]

Keynote speakers included Chris Overholt, CEO & President, OverActive Media and Johanna Faries, Head of Call of Duty World League who focused on the immense growth and opportunity for brands to break into the esports space authentically.

OAM's Chris Overholt hosts fireside chat with Johanna Faries, Head of Call of Duty World League. [photo credit: Adam Deunk]
OAM's Chris Overholt hosts fireside chat with Johanna Faries, Head of Call of Duty World League. [photo credit: Adam Deunk]

Hosted by TSN's Marissa Roberto, a panel dedicated to a "Day in the Life of a Gamer" also took place with "Bishop," Head Coach, Toronto Defiant; "Loony," Splyce, Call of Duty Player; "KarQ," Overwatch Streamer & Influencer; and Marty Strenczewilk, SVP, Team Operations at OAM & Co-founder of Splyce.

Left to Right: Marissa Roberto, TSN Sportscentre Digital Host; "Bishop," Head Coach, Toronto Defiant; "Loony," Splyce, Call of Duty Player; "KarQ," Overwatch Streamer & Influencer; and Marty Strenczewilk, SVP, Team Operations at OAM & Co-founder of Splyce. [photo credit: Adam Deunk]
Left to Right: Marissa Roberto, TSN Sportscentre Digital Host; "Bishop," Head Coach, Toronto Defiant; "Loony," Splyce, Call of Duty Player; "KarQ," Overwatch Streamer & Influencer; and Marty Strenczewilk, SVP, Team Operations at OAM & Co-founder of Splyce. [photo credit: Adam Deunk]

Chris Overholt, OAM's President and CEO also unveiled to the audience that the growing global esports company has acquired Toronto-based MediaXP, an esports-specific live events company who are partnered with top-tier brands such as Dome Productions and Red Bull Canada. OAM's recent Call of Duty announcement, naming Toronto one of the first five cities to secure a franchise in the new global, city-based league was also discussed. 

OAM's President and CEO, Chris Overholt [photo credit: Adam Deunk]
OAM's President and CEO, Chris Overholt [photo credit: Adam Deunk]

To keep up with the latest match updates and content drops, make sure to follow Toronto Defiant on TwitterInstagram and Facebook, and Splyce on TwitterInstagram and Facebook.

Paulo Senra
Paulo Senra VP, Global Content and Communications, OverActive Media

 

 

About OverActive Media

OAM is a global esports and entertainment organization that combines franchised team ownership with audience engagement to connect with fans, franchise partners and corporate sponsors around the world. In North America, OAM owns the Toronto Defiant of the Overwatch League ("OWL") and the Toronto Ultra of the Call of Duty League ("CDL"). In Europe, OAM operates the Spain-based MAD Lions organization with teams in League of Legends European Championship ("LEC") and in Counter-Strike Global Offensive ("CSGO"). OAM is a founding equity partner of B Site Inc. and a franchise holder in the Flashpoint CSGO league. OAM also owns a live events division, OAM LIVE. 

OAM is headquartered in Toronto, Canada.