September 2020 Newsletter

August review

Welcome to the MAD Lions monthly newsletter. The news of each month related to sponsorships and partnerships will be recapped, in addition to making a brief review of the month of MAD Lions and OverActive Media. In case you want to unsubscribe, you will find the button at the end of this newsletter.


Esports news

During the month of August, Riot Games has announced multiple agreements for its main leagues. On the other hand, Philadelphia Fusion and Invictus Gaming have found a chair partner. T1 for its part has extended its alliance with Twitch as well as G2 Esports with Paysafecard. FC Barcelona has reached an agreement with Tencent and the Call of Duty League has signed its mobile partner with Sony Xperia.

August partnership agreements

Call of Duty League finds mobile partner in Sony Xperia

T1 expands Twitch streaming alliance in multi-year deal

VIE.gg acquires naming rights in expanded Dignitas deal

FC Barcelona enters esports-focused agreement with Tencent

Invictus Gaming gets comfortable with Secretlab partnership

Philadelphia Fusion finds chair partner in Herman Miller

G2 Esports, paysafecard extend partnership into fifth year


MAD Lions related

August 31 was MAD Lions' third anniversary. Since our birth we have achieved numerous trophies: 1 Flashpoint, 1 European Masters, 4 Superliga Orange, 2 Iberian Cups, 1 ESL Masters and 10 Spanish Championships.

OverActive Media related

OverActive Media is a global sports and entertainment organization that is the parent company of MAD Lions.

Mitch Marner joins OverActive Media ownership group


Jorge Schnura

Jorge Schnura

Co-Founder & President || MAD Lions - Vice President, Strategy || OverActive Media

 

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About OverActive Media

OverActive Media (TSXV: OAM) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany. OverActive’s mandate is to build an integrated global company delivering sports, media and entertainment products for today’s generation of fans with a focus on esports, videogames, content creation and distribution, culture, and live and online events. OverActive owns team franchises in professional esports leagues including (i) the Call of Duty League, operating as the Toronto Ultra, and (ii) the League of Legends European Championship (“LEC”), operating as the MAD Lions. OverActive also leads OAM Live, an events arm that produces both live and online events.