September 2020 Newsletter

September 2020 Newsletter

August review

Welcome to the MAD Lions monthly newsletter. The news of each month related to sponsorships and partnerships will be recapped, in addition to making a brief review of the month of MAD Lions and OverActive Media. In case you want to unsubscribe, you will find the button at the end of this newsletter.

Esports news

During the month of August, Riot Games has announced multiple agreements for its main leagues. On the other hand, Philadelphia Fusion and Invictus Gaming have found a chair partner. T1 for its part has extended its alliance with Twitch as well as G2 Esports with Paysafecard. FC Barcelona has reached an agreement with Tencent and the Call of Duty League has signed its mobile partner with Sony Xperia.

August partnership agreements

Call of Duty League finds mobile partner in Sony Xperia

T1 expands Twitch streaming alliance in multi-year deal acquires naming rights in expanded Dignitas deal

FC Barcelona enters esports-focused agreement with Tencent

Invictus Gaming gets comfortable with Secretlab partnership

Philadelphia Fusion finds chair partner in Herman Miller

G2 Esports, paysafecard extend partnership into fifth year

MAD Lions related

August 31 was MAD Lions' third anniversary. Since our birth we have achieved numerous trophies: 1 Flashpoint, 1 European Masters, 4 Superliga Orange, 2 Iberian Cups, 1 ESL Masters and 10 Spanish Championships.

OverActive Media related

OverActive Media is a global sports and entertainment organization that is the parent company of MAD Lions.

Mitch Marner joins OverActive Media ownership group

Jorge Schnura
Jorge Schnura Co-Founder & President || MAD Lions - Vice President, Strategy || OverActive Media Corporation


About OverActive Media

OAM is a global esports and entertainment organization that combines franchised team ownership with audience engagement to connect with fans, franchise partners and corporate sponsors around the world. In North America, OAM owns the Toronto Defiant of the Overwatch League ("OWL") and the Toronto Ultra of the Call of Duty League ("CDL"). In Europe, OAM operates the Spain-based MAD Lions organization with teams in League of Legends European Championship ("LEC") and in Counter-Strike Global Offensive ("CSGO"). OAM is a founding equity partner of B Site Inc. and a franchise holder in the Flashpoint CSGO league. OAM also owns a live events division, OAM LIVE. 

OAM is headquartered in Toronto, Canada.